SELLING PROCESS Preparation - Packaging Your Home for Maximum Exposure • Develop a home improvement plan to increase marketability • Produce colorful professional photos of interior/exterior • Create detailed brochure for distribution • Consider additional information packets such as:   ° Major upgrades/improvements (appliances, roof, structural additions) ° Average monthly costs for utilities ° School and local community information Advertising • Schedule Open House days for neighbors, brokers and public • Mail custom “Just Listed” cards to target areas • Install personalized “For Sale” sign • Notify top producing agents in market area • Contact RELO corporate network of buyers • Advertise on Multiple Listing Service (MLS) Open House Program • Advertise in local newspaper • Place “Open House This Sunday” sign in front of house in advance • Advertise in MLS and Realtor websites • Mail custom “Open House” cards to neighborhoods and target areas Internet Marketing • Place listing on Washington Fine Properties website at www.wfp.com • Place listing on my personal website @ www.dkeeney.com • Create and place pictures/virtual tour of home on MLS • Other real estate websites that include your listing: Realtor.com,   Homesdatabase.com, Google.com, Yahoo.com, Craigslist.com, Postlets.com Negotiate the Sale of Your Home • Follow up on feedback from showings • Review & monitor incoming calls from brokers and others to generate showings • Pre-qualify potential buyers • Negotiate TOP DOLLAR for Your Home Work for you from beginning to end of selling process • Deliver and confirm delivery of fully executed contact to you and buyer • Confirm deposit of initial deposit monies • Confirm completion of buyer mortgage application and periodically contact   mortgage representative to confirm status of loan process   • Confirm dates and times for termite, home and other applicable inspections • Assist in obtaining repairs estimates and confirm completion of ‘agreed to’ repairs • Meet appraiser at property to ensure home appraisal is adequate • Verify all contingencies of sale have been satisfied • Confirm time, date and location of closing • Ascertain receipt of final closing costs • Schedule date and time for final walk through • Verify location of keys, garage door openers, appliance & warranty documents David Keeney Striving to Exceed Your Expectations telephone 301.983.6400 mobile 301.928.3310 Contact David

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